Which is a practical example of cross-channel loyalty integration?

Which is a practical example of cross-channel loyalty integration?

• A. A loyalty program that rewards only online purchases.
• B. A loyalty app that requires separate balances per channel.
• C. A loyalty account that accrues points for purchases online and in-store, with rewards redeemable across channels and unified point balance.
• D. A loyalty program that does not track redemptions.

Answer: (C)